get your message out. be heard.
Strategic Counsel. It takes years to build a strong reputation, but only a few missteps to damage it. That’s why we offer researched, comprehensive and creative strategies to ensure clients communicate effectively and credibly with all target audiences.
Media Relations. High View Communications has secured billions of impressions for clients in Canada, the US and internationally. Whether a client wants to get in the news or stay out of the news, we know how to make it happen and ensure media relations positively impacts the bottom line.
Social Media. High View Communications increases brand awareness by building, growing, and managing online communities. Our digital team develops and executes campaigns to create buzz for our clients and ensures everyone from influencers to customers are engaged. Most importantly, we monitor conversation, track social analytics, and report on our client’s social media impact.
Product Launches. The consumer team at High View Communications has launched everything from soup and shampoo to diamonds and luxury condominiums and knows how to generate ink, buzz, excitement and SALES for a new product.
Special Events. Events can be a smart way to build relationships and impart a lasting impression on customers, potential customers, media and more. High View Communications has organized memorable events that generate buzz and awareness for a variety of beauty, travel and luxury clients including BIRKS, Vail Resorts, Lise Watier the Four Seasons Private Residences and more.
Community Outreach. Companies often need to build relationships with select communities and High View Communications has extensive experience working with local municipalities, community leaders and media in order to foster relationships and achieve our clients’ business objectives.
Media Training. High View Communications provides comprehensive media training to executives as well as key message refresher sessions for those who just need a little practice. The training is either full or half days and includes theory as well as mock interviews taped and critiqued.
Crisis Communications. The most challenging part of crisis communications is reacting – with the right response – quickly. High View Communications has experience developing crisis communications plans, training the executive team using the plan and then providing support when the crisis hits: corralling the crisis team, developing and disseminating information, fielding media inquiries, maintaining relationships with internal and external stakeholders and creating and executing a plan for recovery.
Writing Services. The team at High View Communications has extensive experience writing a variety of materials for clients including key messages and Q & As, speeches, briefing documents, media materials, award submissions, websites and more.
Live below the line
Help an international charity dedicated to raising awareness and eradicating extreme poverty get the word out and drive participation in its annual Challenge and fund raising campaign
Strategy & Tactics
- Created core messaging and trained spokespeople
- Identified key chef ambassadors across Canada to help spread the word
- Worked with celebrity spokespeople to increase reach
- Piqued media interest in Challenge by sending them dry goods worth $1.75
- Hosted media events
- Secured 233 pieces of media coverage - 100% of coverage was positive and on message
- Reached 80 million Canadians
- Campaign helped increase funds raised in 2015 by 15%