campbell company of canada
High View Communications has coordinated several national, bilingual product launches for Campbell Company of Canada including those for Gardennay, Asian Broth, Chunky and Soup at Hand. For the 2004 launch of Gardennay soup for example, High View generated more than 16 million impressions (the number of Canadians who heard the Gardennay key messages).
scaramouche
When top Toronto restaurant Scaramouche celebrated its 25th anniversary in 2005, Executive Chef Keith Froggett and co-owner Carl Korte hired High View Communications to generate nation-wide media attention. Through the distribution of a national news release, a media tasting dinner and deliveries of the restaurant’s famous Coconut Cream Pie to morning radio shows, the media outreach was extremely successful and resulted in an increase in bookings at Scaramouche. A similar media dinner was successfully repeated in 2006.
reinhart foods
In 2004 Reinhart Foods (makers of Allen’s Vinegar) hired High View Communications to reposition white vinegar into a cleaning agent in order to increase volume and drive sales. As part of a larger marketing initiative, High View developed a spring cleaning PR campaign with a third party cleaning expert and delivered extensive media coverage in all target markets.
malabar super spice
Malabar Super Spice, one of the largest commercial spice manufacturers in Canada, hired High View Communications in 2002 to help penetrate the profitable spice market in Western Canada. The team at High View developed and executed a creative marketing communications strategy that directly resulted in a 30 per cent increase in sales.
