birks
Birks hired High View Communications to coordinate the nation-wide launch of its new proprietary diamond called Amorique. High View managed the bilingual, national media relations, organized private media briefings with the diamond master cutter and designer Holly Brubach and secured product placement with leading entertainment journalists covering the Toronto International Film Festival. Birks had a 17 per cent increase in sales that holiday season, much of it attributed to the success of the Amorique launch.
blueprint entertainment
While consulting to Blueprint Entertainment and Bravo!, High View Communications launched a new reality TV show called Strip Search. Charged with generating interest in the show’s auditions, the team developed a launch strategy to showcase Strip Search’s “first applicant” and staged a photo-op with applicant #1 in downtown Toronto on a cold March morning wearing little more than a sign depicting the website. The media effort resulted in coverage in 35 daily newspapers, 11 radio stations and 4 television networks, more than 10 million impressions (the number of people who heard the Strip Search key messages) and 5,500 hits to the website.
les karités
High View Communications was recently hired to launch Les Karités, a high-end French skin care line, to the Canadian market. Through strategic media relations and product seeding, coverage was generated in all the major consumer magazines and in daily newspapers across the country.
bell canada
While consulting to Bell Canada, Ann managed the media relations efforts around the launch of “First Rate,” Bell’s most competitive residential long distance calling program to date. In an extremely short time frame, Ann and her team developed b-roll, drafted all media materials, trained the President of Bell Canada, organized a news conference and pitched dozens of print, radio and television media across the country. As a result of these efforts, the b-roll ran repeatedly on four television networks, numerous radio interviews were booked and the story ran in all the major daily newspapers. Most importantly, this public relations campaign was directly responsible for thousands of customer calls inquiring about “First Rate” as the marketing and advertising efforts had not yet been deployed.
