alberta
In an effort to promote Alberta as a four season destination and raise awareness for the new direct flight between New York and Calgary, High View Communications organized a series of media and special events in NY that promoted the province, generated buzz and secured extensive media coverage (articles in the New York Times and coverage on CBS helped the promotion reach more than 100 million people across North America). Travel Alberta enjoyed more hits to its website following this promotion than after any other event.
merit travel
Since 2003, High View Communications has been working with Merit Travel, the largest specialty travel company in Canada, to raise the profile of the company’s ski, golf and cruise divisions. HVC has organized several press trips for Merit, developed and issued dozens of news releases and has generated coverage that has reached more than 30 million Canadians.
high-end travel destinations
High View Communications has promoted a number of high-end travel destinations such as KSL Resorts’ luxury properties of La Qunita and La Costa, Vail Resorts in Colorado and the ultra deluxe private island of Petit St. Vincent in the Grenadines.
the king edward hotel
Consulting to The King Edward Hotel, High View Communications regularly develops and executes story ideas and special events designed to attract attention to the hotel, increase weekend bookings and drive traffic to the restaurant.
exclusive tours
Working with Exclusive Tours, one of the largest small ship cruising companies in Canada, High View Communications regularly developed news releases that generated coverage and immediately impacted sales. Whether the story idea be boating in Europe, a river cruise to China or sailing around Newfoundland, High View Communications developed compelling media materials that were noticed and used by travel trades, magazines and newspapers.
